Wacky vintage Japanese ads from the 1970s and 80s

Sent off on a tangent by this little roundup of pre-war Japanese beer ads, I spent Sunday browsing the glory that is 70s/ 80s Japanese advertising– equal parts 80s nostalgia and “wtf Japan.” Here’s some of my favorites: 

If you’re wondering why there’s so few actual Japanese people, it doesn’t seem to be so much a question of recycling ads, as it is selling a “cool” Western image

p.s. if you’re looking for more, this looks like a fascinating read

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  1. What a great find! These look like they’re from a totally different time and place. Thanks for sharing these!

  2. I’m Japanese but they are so interesting to me! Especially the third poster of a 3D video game is rare, isn’t it? Thanks for sharing!

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